Cookie Policy

Learn about how we use cookies and similar technologies to improve your experience.

Last updated: January 29, 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to remember your preferences, login status, and other information that makes your browsing experience more convenient and personalized.

2. How We Use Cookies

Asset Buddy uses cookies to enhance your experience on our platform. We use cookies for the following purposes:

  • Authentication and security
  • Remembering your preferences and settings
  • Analyzing how you use our platform
  • Personalizing content and recommendations
  • Improving platform performance and functionality
  • Providing relevant marketing and advertising

3. Types of Cookies We Use

🔧 Essential Cookies

These cookies are necessary for the platform to function properly. They enable core functionality such as security, network management, and accessibility.

Examples:

  • Authentication tokens
  • Session management
  • Security features
  • Load balancing

Note: These cookies cannot be disabled as they are essential for the platform to work.

📊 Analytics Cookies

These cookies help us understand how visitors interact with our platform by collecting and reporting information anonymously.

Examples:

  • Google Analytics
  • Page view tracking
  • User behavior analysis
  • Performance monitoring

Duration: Up to 2 years

⚙️ Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

Examples:

  • Language preferences
  • Theme settings (dark/light mode)
  • Personalized content
  • Dashboard customization

Duration: Up to 1 year

🎯 Marketing Cookies

These cookies are used to track visitors across websites to display relevant and engaging advertisements.

Examples:

  • Facebook Pixel
  • Google Ads tracking
  • Retargeting pixels
  • Conversion tracking

Duration: Up to 90 days

4. Third-Party Cookies

Some cookies on our platform are set by third-party services that appear on our pages. These services include:

Google Analytics

Helps us analyze website traffic and user behavior to improve our platform.

Google Privacy Policy →

Facebook Pixel

Enables us to measure the effectiveness of our advertising campaigns.

Facebook Privacy Policy →

Hotjar

Provides heatmaps and user session recordings to improve user experience.

Hotjar Privacy Policy →

Intercom

Powers our customer support chat functionality.

Intercom Privacy Policy →

5. Managing Your Cookie Preferences

Browser Settings

You can control and manage cookies in various ways. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer.

Note: Disabling cookies may affect the functionality of our platform and limit your access to certain features.

Browser-Specific Instructions:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Privacy, search, and services → Cookies and site permissions

Opt-Out Links

You can also opt out of certain third-party cookies directly:

6. Cookie Consent

When you first visit Asset Buddy, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences
  • Learn more about our cookie practices

You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Displaying a notice on the platform
  • Sending you an email notification (if applicable)

8. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Email: privacy@assetbuddy.com

Subject: Cookie Policy Inquiry

Address: Asset Buddy, Inc.
123 Financial District
San Francisco, CA 94105